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Asda launches first loyalty scheme nationwide

// Asda has launched its first-ever loyalty scheme nationwide following a successful trial
// Shoppers can earn vouchers which will save them money on future grocery bills

Asda  is rolling out its loyalty programme, Asda Rewards, to all stores across the UK and online following a successful trial.

The supermarket‘s rewards scheme was initially trialled in its 16 stores across West Yorkshire and the West Midlands last year, but will now be rolled out across the 633 stores around the UK.

Asda Rewards has been in customer trials in different regions since October 2021 and since then, more than 1 million customers have signed up to the app.


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When doing their usual grocery shop, customers using Asda Rewards earn points building up a cashpot to spend in store or online. So far, users have built up over £4 million in their cashpots.

Customers will see their cashpot build up in the app as they shop and they can redeem their cash whenever they choose by creating a voucher in the app with the money they have saved which they can use for money off their next shop.

Asda senior director for loyalty Mark Baxter said: “We’re incredibly excited to be able to give all our customers access to Asda Rewards across the UK so they can start to earn rewards & build their cashpot. We know that times are tough for families right now, so it’s great to be able to reward them for simply shopping with us.”

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