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Tesco launches UK’s largest digital advertising network

// Tesco has added 100 out-of-home digital advertising screens to its media and insight platform
// The 400-strong collection is now the UK’s largest digital advertising network

Tesco has added 100 out-of-home digital advertising screens to its 400-strong collection, making it the UK’s largest digital advertising network.

The UK’s largest supermarket chain says that adding the extra screens to its media and insight platform will give advertisers access to nearly two-thirds (63%) of its stores, potentially reaching up to six million shoppers every fortnight.

Read more about Tesco’s investment in Marketing Beat.

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