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Serious Sweets grows portfolio with Mallow & Marsh deal

The Serious Sweets Company (SSC), a UK-based own-label confectionery business, has struck a deal to buy local peer Mallow & Marsh.

The financial terms were not disclosed by either party.

SSC supplies major retailers and the foodservice industry with fudge, toffee, marshmallows and toffee.

Rob Whitehead, managing director at SSC,

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