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Asda brings back Blue Light Card discount for emergency workers

// Asda has reinstated its discount for Blue Light Card holders, which gives emergency workers 10% off
// The grocer will also make changes to its staff discount so workers are eligible to 10% off from their first day of employment

Asda has brought back its discount for Blue Light Card holders, which gives emergency workers money off their purchases, in the wake of the cost-of living crisis.

The supermarket will reinstate the 10% discount that it first introduced during the pandemic for workers including the police, ambulance service, social care workers, and the armed forces.

The discount applies to food, George clothing and homeware, toys, gifts and optical products.

Meanwhile, the grocer is also making changes to its staff discount to offer greater support for its workers as inflation soars.

Asda will remove the 12-week qualifying period for colleague discount until October, which means new recruits will benefit from a 10% on their shopping from their first day of employment.


READ MORE: Asda takes aim at Home Bargains with new price match scheme


Asda chief people and corporate affairs officer Hayley Tatum said: “Family budgets are under huge pressure right now – with our Income Tracker showing household incomes down by £16 per week in March and set to fall further.”

Bringing back the Blue Light discount and removing the qualifying period for our own colleague discount are additional ways we can support our customers and colleagues, alongside our ongoing efforts to reduce prices and invest in our colleague pay.”

Blue Light Card CEO Tom Dalby added: “With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes. 

“Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers in the country.”

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The post Asda brings back Blue Light Card discount for emergency workers appeared first on Retail Gazette.

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