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Morrisons cuts prices on 150 everyday essentials to help shoppers’ money go further

// Morrisons is cutting the prices on 150 popular products, including chicken breasts, bread and baked beans
// A dedicated ‘More Ways to Save’ section has also been added to the grocer’s website, allowing customers access to the latest offers available

As the cost of living crisis rages on, Morrisons is slashing the prices on 150 of its most popular products in a bid to make customers’ money go further.

The supermarket said the lower prices cover nearly 6% of Morrisons’ total volume sales and offer customers an average saving of 14%.

Cupboard staples with reduced prices include chicken breasts, mince, bread, baked beans, chopped tomatoes, potatoes and a variety of fruit and vegetables.

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Everyday essentials like toilet paper and cereal are also included within the cuts as well as freezer items such as fish fingers, chips and pizzas and cuts have also been made to some of Morrison’s entry-level products within its Savers and Wonky ranges.

Morrisons said has invested more than £100 million per annum to reduce these prices and leveraged its own manufacturing sites to help customers as the cost of living crisis continues to impact household grocery budgets.

A dedicated ‘More Ways to Save’ section has also been added to the Morrisons website to highlight the best ways for customers to make their money go further.

The new webpage lets customers access the latest offers available across big brands, multi-save deals and its Savers range.

Morrisons chief executive David Potts said: “The cost of living crisis continues to place an enormous financial burden on our customers and we want to play our part in helping them when it comes to the cost of grocery shopping.  These price cuts are on the products they buy day in and day out and will have a noticeable impact on their budgets and demonstrate our commitment to offering the best possible value.”

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