Due to the appearance of the SIA Lidl Latvija retail chain in Latvia and the opening of 15 stores on October 7, the Apollo.lv portal compared the prices of food in Lidl stores in Latvia, Lithuania and Poland and came to the conclusion that it was cheapest to buy a basket of products that day could be in Latvian Lidl stores.
To compare prices, the Apollo.lv portal analyzed the cost of products in the promotional product brochure from October 11 to October 17, provided by Latvian, Lithuanian and Polish stores.
If compare the prices for grapes in Latvia and Lithuania, it turns out that in Latvia a kilogram of light grapes costs 99 cents, and in Lithuania 500 g of grapes costs 95 cents. Therefore, a kilogram of grapes in Lithuania costs 1.90 euros.
Mango in Latvia is much cheaper - 79 cents apiece. In turn, mangoes are more expensive in Lithuania and Poland - 1.29 and 1.52 euros.
The price of pomegranates in Latvia is 99 cents per kilogram, while in Lithuania one pomegranate costs 69 cents. Taking into account that the average weight of a pomegranate is 282 grams, one kilogram of pomegranates in Lithuania costs 2.07 euros.
If you study the prices for confectionery, it turns out that in Lithuania and Latvia, cinnamon buns cost the same - 25 cents apiece.
The price of spaghetti differs markedly in Lidl stores in Latvia, Lithuania and Poland. In Latvia they cost 1.19 euros, in Lithuania - 99 cents, and in Poland - 65 cents (in zloty - 2.99).
The price for tomato sauce is slightly different in Lidl stores in Latvia and Lithuania, and at the same time significantly differs from the price in Polish stores - 70 cents. For comparison: in Latvia tomato sauce costs 1.19 euros, and in Lithuania - 1.15 euros.
In Lithuania and Latvia the same price for Arborio long-grain rice is 2.29 euros per kilogram. In turn, in Poland, long-grain rice costs 1.74 euros per kg (in zlotys - 7.99).
The price of smoked pork sausage Strolghino also differs. In Lidl stores in Latvia, this sausage costs 3.49 euros, in Lithuania - 3.79, and in Poland - 3.05 euros (in PLN - 13.99).
Also, the prices for grated smoked hard cheese are noticeably different in the Latvian and Lithuanian Lidl stores. The price of cheese in Latvia is 3.49 euros, while in Lithuania it is 2.99 euros.
The price of assorted Mediterranean snacks in Lidl stores in Latvia and Poland differs by more than 1 EUR. In Latvia, an assortment of Mediterranean snacks costs 4.99 euros, and in Poland - 3.48 euros (in zloty - 15.99).
The price for chocolate or custard croissants in Lidl stores in Latvia and Lithuania is the same - 2.99 euros. In Poland, croissants are cheaper - at a price of 2.18 euros (in PLN - 9.99).
Since it was impossible to find out the prices of all products in Polish stores from the available brochures, in conclusion compared the cost of a grocery basket in Lidl stores in Latvia and Lithuania. To purchase almost all of the products mentioned (excluding the assortment of snacks), in Latvia you need 17.66 euros, while in Lithuania an identical grocery basket costs 19.71 euros.
When summarizing the comparison results, it can be seen that there is a difference between the prices in Lidl stores in the three countries, but the cheapest food products can be purchased in Polish Lidl stores.
“Customer satisfaction is our top priority, which is why Lidl always offers the highest quality products at the lowest price. This can be achieved through our procurement policy and workflow optimization. Our special concept assumes that Lidl is working with a selection of selected food and other products around the world. The added value of Lidl is that we are able to purchase products globally at significantly lower prices ", - Ingars Rudzitis, a representative of the retailer SIA Lidl Latvija, explained the difference in prices and assortment.
“This means that our customers in Latvia will buy pasta, wine or meat of the same quality as customers in France, Germany or Poland. We adapt this assortment to the needs and consumption patterns of local customers. As we regularly review our sales data to find the best ways to serve our customers, Lidl's experience shows that product selection habits and taste requirements differ from country to country."
In every country, Lidl always selects locally sourced products to better suit local taste requirements. Lidl already cooperates with more than 20 local manufacturers in Latvia.
"The goal of Lidl in Latvia is to offer its customers the best price-quality ratio in this market. Therefore, it is impossible (and incorrect) to compare the prices of products in different countries, because the tax environment, economic circumstances, seasonal products differ. Many other factors differ in each country. so much so that it becomes impossible to compare prices," - Lidl representatives said.
It has already been reported that 15 stores of the Lidl retailer opened on 7 October. The next stores may open at the end of this year or early next, and will be joined by 15 new Lidl stores in Liepaja, Daugavpils, as well as in Riga - Brivibas street, Purvciems and Ziepniekkalns. According to the plan, over time, one of the stores will open in the center of Riga - Lidl team is looking for a suitable place for it.
Henrik Danusevich, Chairman of the Board of the Latvian Association of Traders, predicts that the appearance of Lidl will affect the redistribution of the market, since "now there is a battle over how many percent of buyers Lidl will take from each retailer."
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