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Burberry names Jonathan Akeroyd as new chief executive

Burberry has appointed Gianni Versace head Jonathan Akeroyd as its new chief executive.

Due to take up his role on 1 April, he will succeed Marco Gobbetti who is leaving the luxury brand on 31 December 2021. He will report directly to the board of directors and Burberry chair Gerry Murphy, who will chair the executive committee from the end of December until Akeroyd joins the business,

Akeroyd has been chief executive of Milan based Gianni Versace since June 2016. During his time there, he has been credited with accelerating growth and elevating product, communications and the customer experience.

Prior to this, he worked in the same position at Alexander McQueen for twelve years, during which time he led a turnaround and laid the foundations for global expansion. His CV also includes a number of senior fashion roles at department store Harrods.

Murphy said: “I am delighted that Jonathan Akeroyd will be joining Burberry as our next chief executive officer. Jonathan is an experienced leader with a strong track record in building global luxury fashion brands and driving profitable growth. He shares our values and our ambition to build on Burberry’s unique British creative heritage and his deep luxury and fashion industry expertise will be key to advancing the next phase of Burberry’s evolution.”



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