Increase market share with an internal reward and recognition program
In today’s world where experience is everything, we all know that an individual can make or break th...
Loyalty
Customer Centricity – Treating your customers according to their value
We’ve entered the era where every individual customer has unique ways to interact with brands and wh...
30 Under 40 Loyalty Royalty 2022 list announced
The 30 under 40 list of Loyalty Royalty is a celebration of the incredible talent emerging and flour...
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at Session...
Ukrainian business hub seeks help from the international loyalty community
A Ukrainian subscriber of Loyalty Magazine with whom we have been in contact with for some years had...
How customer loyalty trends stand apart in Europe, North America and APAC – new reports
Customer loyalty and marketing are changing in front of our eyes, but the changes aren’t exactly uni...
Chipotle starts funding round to invest in robotics
Faster fast food, and even promotion of loyalty programme from Robot Rita Chipotle is embarking on a...
Keeping in touch in Ukraine
How Netpeak Digital Agency – one of the largest digital marketing agencies in CEE is using its skill...
As the world has changed – have we as an industry kept up?
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty ca...
4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countr...
International Loyalty Awards Finalists
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it...
Neilsen sale to private equity highlights tracking problem
What the Nielsen case does illustrate, is how hard it is to be certain of any type of viewing figure...
Virgin Red adds first US credit card issuer
Virgin Red has partnered with Capital One as its first US financial services company partner. Cust...
Net Zero & Loyalty – Helping to shape the world one nudge at a time
Deloitte reports that ethical sustainability issues are the main driver for almost a third of consum...
Bank integrates restaurant app into loyalty offering
Barclays owned Bink has integrated restaurant booking platform SquareMeal into its digital loyalty o...
Customers given reward choice with new China payments loyalty
Customers given reward choice with new China payments loyalty The post Customers given reward choic...
First the coffee, now the newspaper
t all started with the pandemic, when the up market and frankly expensive UK supermarket chain owned...
Accor signs loyalty partnership with Sixt
Car rental company Sixt has signed a partnership with French giant hospitality group Accor. The dea...
MGM revamps loyalty programme
Customers to be rewarded for all spend, not just gambling MGM Resorts International has revamped its...
Did customer loyalty die in the pandemic, and if so why?
Loyalty Magazine regularly receives reports claiming that customer loyalty is dead. While treating...